Terms of Service

1. Agreement to Terms

Opkie ("we," "us," or "our") is a family-owned marketing consultancy for independent dental and orthodontic practices. We help a practice get clear on who it is and who it is for, then grow through the patients it already has and the communities its people already belong to.

By accessing or using Opkie's services, you agree to be bound by these Terms of Service. If you disagree with any part of these terms, you may not access our services.

2. Description of Services

Opkie provides an ongoing marketing engagement for independent dental and orthodontic practices, covering:

• Answer: recovering calls and inquiries that would otherwise go unreturned
• Book: converting those inquiries into scheduled appointments
• Show: reducing the gap between appointments booked and appointments kept
• Accept: following up on diagnosed treatment that has not been scheduled
• Retain: maintaining contact with active patients to reduce attrition
• Reactivate: re-engaging lapsed patients from the practice's own records
• Expand: informing existing patients of services the practice offers
• Refer: providing existing patients a structured means of referring others
• Reach: growing the practice's own list of local contacts

Opkie develops the strategy, produces the messages, and sends them under the practice's name, subject to the practice's approval of each campaign before it is sent. The campaigns above are provided as a single engagement and are not separately purchasable, separately priced, or available individually. Opkie does not sell, run, or manage paid advertising, website development, or search engine optimization for clients.

3. Services

4. Market Exclusivity

We commit to market exclusivity. We will only work with one general dental practice per defined geographic area, and this remains in effect as long as you are an active client. The reason is operational: the work runs on your own patient list and on the communities your owner, team, and patients belong to. Within a single market those overlap, so serving two practices would mean contacting the same households under two names, which would degrade the work for both.

5. Payment Terms

• No amount is charged at the time the engagement is entered into
• A one-time setup fee of $2,500 is charged when the first campaign is ready to send, ordinarily within one week of the onboarding call
• The setup fee is refundable in full if the practice notifies Opkie within 30 days of the date it was charged that it does not wish to continue. The refund is not conditioned on results, on any qualification, or on any explanation being given
• A flat monthly fee of $1,995 begins only after the practice elects to continue, and is not charged during the 30 day period described above
• The engagement is month to month and may be cancelled with 30 days' notice
• We accept payment via credit card, ACH, or wire transfer

6. Cancellation and What You Keep

The engagement is month to month and may be cancelled at any time with 30 days' written notice. A practice that cancels within the 30 day period described in section 5 receives a full refund of the setup fee and owes nothing further. After that period, a practice that cancels owes the monthly fee through the end of its notice period and nothing beyond it. The identity work, materials, campaigns, and systems built during the engagement remain the practice's property and stay with the practice after it ends.

7. Client Responsibilities

You agree to:

• Provide accurate business information
• Respond to requests for content and approvals timely
• Provide access to necessary accounts and platforms
• Maintain ownership of your domain and hosting accounts
• Comply with all applicable laws and regulations

8. Intellectual Property

Upon full payment, you own all custom content created specifically for your business. Opkie retains rights to our proprietary systems, processes, and frameworks. We may showcase your project in our portfolio unless you request otherwise in writing.

9. Performance Disclaimer

While we strive for exceptional results, we cannot guarantee specific patient volumes, production levels, or revenue increases. Results depend on various factors including market conditions, competition, and client cooperation.

10. Confidentiality

Both parties agree to keep confidential information private. This includes business strategies, customer data, pricing information, and proprietary methodologies.

11. Limitation of Liability

Opkie's liability is limited to the amount paid for services. We are not liable for indirect, incidental, special, or consequential damages, including lost profits or revenue.

12. Termination

Either party may terminate services with 30 days written notice. Upon termination, you retain ownership of all paid-for deliverables. Territory exclusivity ends upon termination.

13. Dispute Resolution

Any disputes will first be addressed through good-faith negotiation. If unresolved, disputes will be settled through binding arbitration in Salt Lake City, Utah.

14. Governing Law

These terms are governed by the laws of the State of Utah, without regard to conflict of law principles.

15. Changes to Terms

We reserve the right to modify these terms at any time. Changes become effective immediately upon posting. Continued use of our services constitutes acceptance of modified terms.

16. Contact Information

For questions about these Terms of Service, contact us at: