Terms of Service

1. Agreement to Terms

Opkie ("we," "us," or "our") is a family-owned marketing agency for independent dental and orthodontic practices. We help a practice get clear on who it is and who it is for, then grow through the patients it already has and the people they know.

By accessing or using Opkie's services, you agree to be bound by these Terms of Service. If you disagree with any part of these terms, you may not access our services.

2. Description of Services

Opkie provides an ongoing marketing engagement for independent dental and orthodontic practices, covering:

• Answer: recovering calls and inquiries that would otherwise go unreturned
• Book: converting those inquiries into scheduled appointments
• Show: reducing the gap between appointments booked and appointments kept
• Accept: following up on diagnosed treatment that has not been scheduled
• Retain: maintaining contact with active patients to reduce attrition
• Reactivate: re-engaging lapsed patients from the practice's own records
• Expand: informing existing patients of services the practice offers
• Refer: providing existing patients a structured means of referring others
• Reach: growing the practice's own list of local contacts

Opkie develops the strategy, produces the messages, and sends them under the practice's name, subject to the practice's approval of each campaign before it is sent. The campaigns above are provided as a single engagement and are not separately purchasable, separately priced, or available individually. Opkie does not sell, run, or manage paid advertising, website development, or search engine optimization for clients.

3. Services

4. Other Practices in Your Market

Opkie may work with more than one practice in the same geographic area. The work runs on each practice's own patient base and the people its patients know, so practices served in the same area are not placed in competition with each other.

5. Payment Terms

• There is no setup fee
• A flat monthly fee of $2,995, charged when the engagement is entered into
• If the practice asks within 30 days of entering into the engagement, the first monthly fee is refunded in full
• The engagement is month to month, has no notice period, and may be cancelled at any time
• We accept payment via credit card, ACH, or wire transfer

6. Cancellation and What You Keep

The engagement is month to month and may be cancelled at any time, with no notice period. A practice that cancels within 30 days of entering into the engagement receives, on request, a full refund of any amount already charged and owes nothing further. After that period, a practice that cancels is charged once more, for the days actually worked in the month it cancels, and owes nothing beyond it. The identity work, materials, campaigns, and systems built during the engagement remain the practice's property and stay with the practice after it ends.

7. Client Responsibilities

You agree to:

• Provide accurate business information
• Attend the onboarding call, and review each campaign before it is sent
• Provide access to the practice management system, so that Opkie can pull billed production
• Comply with all applicable laws and regulations

8. Intellectual Property

Upon full payment, you own all custom content created specifically for your business. Opkie retains rights to our proprietary systems, processes, and frameworks. We may showcase your project in our portfolio unless you request otherwise in writing.

9. Performance Disclaimer

Past results are not a promise of a future one, and Opkie makes no promise of specific patient volumes, production levels, or revenue increases. Results depend on various factors including market conditions, competition, and client cooperation.

10. Confidentiality

Both parties agree to keep confidential information private. This includes business strategies, customer data, pricing information, and proprietary methodologies.

11. Limitation of Liability

Opkie's liability is limited to the amount paid for services. We are not liable for indirect, incidental, special, or consequential damages, including lost profits or revenue.

12. Termination

Either party may end the engagement at any time, as described in section 6. Upon termination, you retain ownership of all paid-for deliverables.

13. Dispute Resolution

Any disputes will first be addressed through good-faith negotiation. If unresolved, disputes will be settled through binding arbitration in Salt Lake City, Utah.

14. Governing Law

These terms are governed by the laws of the State of Utah, without regard to conflict of law principles.

15. Changes to Terms

We reserve the right to modify these terms at any time. Changes become effective immediately upon posting. Continued use of our services constitutes acceptance of modified terms.

16. Contact Information

For questions about these Terms of Service, contact us at: