About Opkie
Independent practices hold the one thing corporate dental cannot buy.
A patient relationship built on continuity and the known presence of a specific doctor. DSOs have paid a premium to acquire exactly that because they could not build it.
What we believe
The advantage is structural, not sentimental.
Independent practices are not being outcompeted on quality. They are being outcompeted on marketing efficiency by organizations that have centralized it. The clinical advantage still belongs to the owner-operator who knows their patients by name.
What they lack is not capability. It is a way to make their difference visible to the people who would choose them if they knew.
Most of what a practice pays for in marketing brings people to the door. Almost nothing is built for what happens after: the call that gets returned, the plan that gets accepted, the patient who stays and sends somebody. That is where most of the growth is lost.
We exist because we think the independent practice model is worth preserving, and because most of what it needs to grow is already inside it.
Who we are
A family business helping family practices.
Opkie was founded by brothers Ryan and Jeffrey in January 2020. Before that, we spent five years establishing and operating 17 healthcare clinics across 14 states. We learned firsthand how difficult it is to get healthcare marketing right.
When we started working with local service businesses, one pattern emerged: our first dental client became our best result. The second dental client, the same. Our combination of healthcare operations experience and local business positioning expertise turned out to be suited for one specific audience.
So we took our own advice. We tell dentists to focus on the patients they serve best rather than trying to serve everyone. We did the same: we made the decision to work only with dental and orthodontic practices.
The team
When you work with Opkie, you work with a person.
Ryan
Co-Founder
Strategy and positioning.
Jeffrey
Co-Founder
Technology and implementation. Builds what the strategy calls for.
Troy
Business Development
40 years of healthcare and business experience. The strategic perspective behind what we build.
Ellie
Client Success
Client success. Makes sure the work produces what it should.
Emily
Creative Direction
Visual identity and the materials behind every campaign.
Sarah
Operations
Implementation coordination. Makes sure what we promise becomes reality.
How the work gets done
AI makes the depth of work possible. A person makes the decisions.
Every practice has a named human who owns the account. They make the strategic calls, they review the work, they decide what ships.
We use AI to do more than a traditional agency could do at this price: deeper research, faster execution, more considered campaigns. The alternative would be a larger team, higher fees, and slower turnaround.
What AI does not do is talk to you. It does not make strategic decisions. It does not decide what your practice should be known for. That requires judgment, and judgment requires a person who knows your market.
This is a delivery methodology, not a selling point. We mention it because hiding it would be a lie by omission, and you would find out anyway.
What we hold to
Four principles that govern the work.
Relentless Ownership
We own the work. Your success is our success. No excuses, no finger-pointing.
Radical Clarity
No hidden fees. No contract at all. No corporate speak. Just straight talk.
Results Over Effort
We do not bill by the hour, and we do not bill before the work is done. Your growth is how we measure success.
Momentum Matters
Speed wins. We build first, and you have thirty days to tell us it isn't working.
The conversation starts with your numbers.
We look at your production, your lead history, and what those leads have been worth. If we can help, we will tell you how. If we cannot, we will tell you that too.
Start the conversation