Opkie Featured in Major Publications
Recognized for authority positioning and digital visibility expertise
You're Attracting the Wrong Patients While Your Costs Keep Rising
Most dentists think they need more marketing. But renting more ads just attracts more price shoppers who never accept treatment. You don't have a marketing problem—you have a positioning problem. And traditional agencies don't know how to fix it.
Attracting Wrong Patients
Your marketing attracts insurance-dependent price shoppers who never accept high-value treatment. You're full of patients but revenue stays flat.
- ✗ $99 new patient specials attract tire-kickers
- ✗ High-value patients go to competitors
- ✗ Treatment acceptance rates declining
DSO Competition Increasing
Corporate dentistry controls 16% of the market (39% by 2026). They have centralized marketing teams, enterprise tech, and millions in ad budgets.
- ✗ Can't compete with DSO ad spend
- ✗ Losing visibility in local search
- ✗ DSOs dominate Google and AI results
Rising Costs, Shrinking Margins
Insurance reimbursements decline while costs rise. You're a price-taker in your own business, writing off hundreds of thousands annually.
- ✗ $200K+ annual insurance write-offs
- ✗ Patient acquisition costs increasing
- ✗ Need 20-50 new patients monthly just to maintain
Calculate Your Practice Opportunity
See how much revenue you're leaving on the table—and what's possible with TAPS
Stop Renting Patients. Build an Asset That Attracts Them.
Most marketing is a rental—turn off the ads, lose the leads. TAPS builds you an asset—a trusted authority system that works 24/7 to attract high-value patients organically.
The Trusted Authority Positioning System (TAPS) transforms your practice from "just another dentist" into the obvious choice for patients seeking high-value dental care in your area.
What Is TAPS?
TAPS is a 7-lever system that positions your practice as the trusted authority in your market. It's not about getting more traffic—it's about being the obvious choice when high-value patients are ready to choose a dentist.
Traditional Marketing (Rental)
- ✗ Ads stop → leads stop
- ✗ Attracts price shoppers
- ✗ Competes on price and volume
- ✗ Constant spending required
TAPS System (Asset)
- Works 24/7, compounds over time
- Attracts high-value patients organically
- Positions you as the obvious choice
- Authority that you own forever
The 7 Levers of TAPS
Each lever works together to position you as the trusted authority in your market. No single tactic—a complete system.
Three Phases Running Simultaneously—Results in 90 Days
We don't wait for one phase to finish before starting the next. All three phases work together from day one to build your trusted authority system fast.
Intelligence & Strategy
We analyze your market, competitors, and high-value patient opportunities to build a data-driven strategy.
Key Activities:
- Market intelligence & competitor analysis
- High-value patient persona development
- Geographic targeting strategy
- Keyword research for high-value cases
- Authority positioning roadmap
This phase informs all other activities and continues throughout the 90 days.
Authority System Build
We construct the 7-lever TAPS system that positions you as the obvious choice for high-value patients.
Key Activities:
- YMYL-compliant website build or optimization
- Local SEO infrastructure (GBP, citations, schema)
- Reputation management system setup
- Conversion architecture (forms, CTAs, booking)
- Content strategy for authority building
- AI readiness optimization
This is the foundation—building the assets that will work for you 24/7.
Launch & Optimize
We activate your TAPS system and refine it based on real-time performance data to maximize results.
Key Activities:
- Full TAPS system go-live
- Performance monitoring and analytics setup
- A/B testing on conversion elements
- Monthly reporting and strategy calls
- Continuous content and authority expansion
- ROI tracking and guarantee validation
Launch is just the beginning—optimization ensures your TAPS system keeps getting better.
These Phases Work Together, Not in Sequence
We don't wait for Phase 1 to finish before starting Phase 2. Intelligence gathering continues throughout, authority building begins early, and optimization starts the moment systems go live. This concurrent approach is why we deliver results in 90 days instead of 6-12 months.
Full TAPS implementation
Guaranteed or your money back
ROI in one case study (30→55 patients/mo)
Why Private Practice Dentists Choose Opkie TAPS
See how we stack up against the alternatives. No smoke and mirrors, just facts.
| What You Get | Opkie TAPS (That's Us) | Generic Marketing Agency | DIY Solutions | DSO Marketing |
|---|---|---|---|---|
| Market Exclusivity | ✅ One practice per area | ❌ Serves your competitors | ❌ No protection | ❌ Corporate focus |
| 90-Day Authority Build | ✅ Complete system | ❌ Ongoing subscriptions | ❌ Months of trial & error | ❌ One-size-fits-all |
| ROI Guarantee | ✅ 2× minimum in 90 days | ❌ No guarantees | ❌ Your risk entirely | ❌ Corporate metrics |
| Positioning Strategy | ✅ Competitive advantage | ❌ Generic SEO tactics | ❌ Guesswork | ❌ Doesn't apply to you |
| Family Business | ✅ 5+ years expertise | ❌ Corporate agencies | N/A | ❌ Corporate entity |
| Asset Ownership | ✅ You own everything | ❌ Rental model | ✅ You own it | ❌ Corporate owns it |
Why market exclusivity matters: Unlike marketing agencies that serve your direct competitors, we only work with one practice per market area. Your competitive advantage is our competitive advantage—we can't help your competitors without undermining the positioning we've built for you.
The choice is clear: Only Opkie TAPS delivers positioning strategy that builds an appreciating asset you own.
Book Free Strategy CallPrivate Practice Dentists Choose TAPS
Dentists building trusted authority systems that attract high-value patients organically.
"We went from chasing insurance patients to attracting high-value cosmetic and restorative cases. Treatment acceptance up 40%, average case value increased $2,800. TAPS completely changed our practice dynamics in 90 days."
Dr. Sarah M.
General Dentist, Phoenix Metro
"I was skeptical about 'another marketing thing.' But TAPS isn't marketing—it's positioning. We're now the obvious choice for dental implants in our area. New patient quality has dramatically improved, and our insurance mix dropped 30%."
Dr. James K.
General & Implant Dentist, Denver
"The patient reactivation system alone paid for TAPS in the first 30 days. Then the authority positioning kicked in. We're now attracting patients who choose us first, not price-shopping between 5 dentists. Exactly what we needed."
Dr. Michelle R.
Family Dentistry, Austin
"Finally, someone who understands the dental market. TAPS addressed the DSO pressure head-on by positioning us as the relationship-driven alternative. Our referrals doubled because existing patients now see us as the authority."
Dr. Robert H.
General Dentist, Tampa
"Market exclusivity was the deciding factor for me. Knowing they can't help my competitors means their success is tied to mine. The TAPS system works—927% ROI in our case. We went from 30 to 55 new patients monthly."
Dr. Jennifer L.
Cosmetic & General Dentistry, Dallas
"No more $99 new patient specials attracting tire-kickers. TAPS positioned us for high-value patients seeking comprehensive care. Our average new patient lifetime value increased 3.2×. This is the asset I'll sell with my practice."
Dr. David P.
General Dentist, Portland
"Our Invisalign cases tripled in 6 months. TAPS positioned us as the clear aligner experts in our region."
Dr. Thomas W.
Orthodontic & General, Seattle
"Patient reactivation brought back $47K in treatment in the first month alone. The authority system compounds monthly."
Dr. Amanda C.
Family Dentistry, Charlotte
"We were drowning in insurance patients. TAPS helped us transition to fee-for-service without losing revenue. Practice is healthier than ever."
Dr. Marcus B.
General Dentist, Indianapolis
"The 2× ROI guarantee removed all risk. We hit 5× in 120 days. Opkie understands dental practices."
Dr. Lisa T.
Cosmetic Dentistry, Boston
"Finally visible to AI and voice search. Patients find us first when searching for 'best dentist near me.'"
Dr. Kevin N.
General & Implant, San Diego
"Market exclusivity means everything. They can't build the same positioning for my competitors. That's powerful."
Dr. Rachel G.
Family Dentistry, Raleigh
"We went from chasing insurance patients to attracting high-value cosmetic and restorative cases. Treatment acceptance up 40%, average case value increased $2,800. TAPS completely changed our practice dynamics in 90 days."
Dr. Sarah M.
General Dentist, Phoenix Metro
"I was skeptical about 'another marketing thing.' But TAPS isn't marketing—it's positioning. We're now the obvious choice for dental implants in our area. New patient quality has dramatically improved, and our insurance mix dropped 30%."
Dr. James K.
General & Implant Dentist, Denver
"The patient reactivation system alone paid for TAPS in the first 30 days. Then the authority positioning kicked in. We're now attracting patients who choose us first, not price-shopping between 5 dentists. Exactly what we needed."
Dr. Michelle R.
Family Dentistry, Austin
Average TAPS Build Time
Minimum Guarantee
Highest Case Study ROI
Questions? We Have Answers
Get straight answers to your questions. No sales speak, just clarity.
How is TAPS different from SEO services or marketing agencies?
TAPS isn't marketing—it's market positioning. We rebuild how your practice is classified by search engines and perceived by patients. Unlike agencies that run ads or "do SEO," we create a permanent authority asset you own. Plus, we only work with one practice per area, so we're never helping your direct competitors.
What if I already have a website and some marketing?
Perfect. We work collaboratively with your existing team. We provide the strategic framework and high-level content, then guide your website manager through implementation. You keep your relationships; we add the strategic positioning expertise.
How quickly will I see results?
Most practices see initial improvements within 30 days (patient reactivation, review acceleration). By 90 days, you'll see measurable changes in patient mix quality and new patient volume. We guarantee 2× ROI within the 90-day build period.
What does "market exclusivity" mean?
We only work with one general dental practice per defined geographic area. Once we build TAPS for your practice, we cannot work with your direct competitors without undermining your competitive advantage. This isn't a service we can sell to everyone in your market.
Why the 2× ROI guarantee?
Because TAPS works. The system combines patient reactivation (immediate revenue), review acceleration (trust building), and authority positioning (long-term growth). We've seen practices achieve 10×+ ROI in Year 1. The 2× guarantee during the build period is our commitment to your success.
Do you only work with large practices?
No. We work with general dental practices of all sizes—solo practitioners to multi-doctor groups. What matters is your commitment to attracting high-value, relationship-driven patients rather than competing on price and insurance.
What happens after the 90-day build?
You own everything—the website content, systems, data, and strategies. Your authority position continues to compound. Some practices choose ongoing optimization support; others maintain it themselves. There's no ongoing subscription required.
I'm outside Utah—can you still help?
Absolutely. We work with dental practices nationwide (USA only). The TAPS system is location-independent, though we do protect market exclusivity in your area.
Still Have Questions?
Get a straight answer from our team. No sales pressure, just helpful information.
Book Your Free Strategy Call
30-minute consultation to explore if TAPS is right for your practice. No pressure, just clarity.
Ready to Stop Competing and Start Dominating?
Book a free 30-minute strategy call to see if TAPS is right for your practice. No pressure, just clarity.