Why It Matters
Stop guessing, start knowing
Most dental practices fail at positioning because they're guessing. They assume they know who their ideal patient is, where that patient lives, and what messaging will attract them—but assumptions lead to expensive mistakes.
You end up attracting more of the same price-driven, insurance-dependent patients because your positioning is based on hope rather than data. The practices that successfully transform their patient mix all start with the same thing: clarity on who they're targeting and how to reach them.
Without this foundation, every other marketing effort is built on sand.
What We Do
Your complete strategic positioning blueprint
We analyze your specific geographic market at a granular level—neighborhood by neighborhood, demographic segment by segment. Here's our systematic approach:
Geographic Analysis
Map high-value patient clusters, household incomes, and demographic patterns specific to your area.
Competitive Intelligence
Study competitors' positioning to find gaps you can own and angles they're missing.
Patient Base Audit
Examine your current patients to understand who stays, who leaves, and who generates highest lifetime value.
Strategic Blueprint
Synthesize findings into a positioning blueprint with exact targeting, messaging, and channels.